Who counts as «dormant»
Gako groups clients by booking history — you'll find this in analytics:
- Regulars — 2 or more bookings in 3 months.
- Dormant — no bookings for more than 3 months.
- Lost — no bookings for more than 6 months.
- Returned — booked again after a long break.
Whom to message first
Start with dormant clients: they still remember the specialist and the salon, and the usual reason they haven't come back is simply not finding time to book. Each client shows their visit history and how much they've spent with you, so it's easy to pick those who came more often and spent more.
How to message
From the client list you can write straight to WhatsApp, Telegram, Instagram or SMS — the text and the online booking link are ready, you just send. The link can point to the same specialist the client used to see, so they'll see that specialist's free time right away.
Keep it short: remind them who you are, suggest a convenient time with a familiar specialist and include the link — the client can book on their own, any time, without calling.
How to tell it worked
Clients who book after a long break move to the «Returned» group. Compare it with the previous period to see whether your messages bring bookings.
So clients don't drift away
The best time to book the next visit is at the end of the current one. Show the specialist's QR code or rebook a regular client with one button. And a reminder with a «Confirm booking» button helps make sure that visit happens.